Could there be any better news than two of your favourite brands teaming up and presenting their collaboration at Maison Rocher during Paris Design week , where you happen to be at that time! Frama is a long time favourite of mine that you have seen writing me about on many different occasions on the blog Ever since my first visit at the Frama store and the home of founder Niels Strøyer Christophersen in 2017, have a look here. I have been following and admiring the brand on their way to the succes.
The beautiful and authentic Beni Rugs I got to know at Milan design week, after discovering Colin King was their new artistic director and launched a first collection, with Athena Calderone: Broken Symmetry At one of the most memorable Alcova events I finally got to meet and see the beautiful installation by Beni Rugs which is still on my mind. A must see if you ask me: Spoken lines by Colin King for Beni Rugs at Alcova 2022
Terrain
Terrain is a limited collection of all-natural, undyed, flat woven rugs that take their colors directly from the wool of sheared sheep. The flat-woven Moroccan rugs pay homage to the unadorned beauty of wool and landscape, and present the first collaboration between FRAMA and Beni.
Designed by nature over all else, each of the three colorways offered – Soil, Sand, and Salt – are made up entirely of undyed light, medium, and dark wools taken directly from high Atlas Mountain sheep. An homage to Moroccan craft and natural wool, the pure, undyed nature of the fibers encourage customers to see the sheep before the shear. Offering a relaxed texture, as well as a sturdiness and strength,Terrain emphasizes a humble, honest construction in timeless neutral shades of the earth.
See more of Paris Design week and Maison & Objet at my Paris Design week 24 Instagram highlight
Images ©vosgesparis
